Helmi, a hungry image maker born and raised in Paris, pours artistic splendour into high-end artistic direction. With a unique perspective on storytelling, he transforms the ordinary into extraordinary. His unwavering commitment to embracing innovative ideas and pushing the boundaries of visual expression is evident in every project he touches. His constant quest for that elusive ‘je ne sais quoi’ infuses his films with a special air of awe that captivates and inspires.